This week's Sepia Saturday theme is about shops, shopping, retail, etc. So of course, I must write about our foray into the retail business.
In the early 1960s Barbara and I had taken a trip to Mexico (which I've blogged about previously) and we loved Mexico so much that we had the cockamamy idea that if we opened a Mexican shop, we could take lots of buying trips to Mexico.
So we jumped right in and opened Ole! Mexican gift shop in Los Angeles. We were on Third Street, 2 blocks from the world famous Farmers Market. We actually thought this was a good location. We didn't notice that there was absolutely no foot traffic on that particular street. And people went to Farmers Market and left - they didn't walk two blocks to visit a Mexican Gift Shop. We weren't that stupid, though. We thought that if you had the right merchandise and got lots of word of mouth, your shop would be successful no matter where you were. This is the rationale most people make when the rent is very cheap.
This is a photo of the front of the store (I've posted this before - but have to use it again because it goes so well with the theme). I wish this photo was in color because the shop was very cute. It was painted black and the sign was a very bright fuchsia. All of the items in the window were very bright and colorful.
Here's a look at the inside of the store:
|Barbara looking so happy and showing off some of the merchandise|
|Here's Barbara looking not so happy because she's just about to be bitten by that lion|
|Here I am trying to decide what to buy|
The shop lasted for about a year. It was never very successful. And in retrospect the reason was the location. You just can't have a shop where there's no foot traffic. Also when I look at the prices of items on this flyer, I detect our other mistake. Our stuff was way too cheap. You can't make the rent when you're selling $1.00 papier mache dolls and .50 rattles. You live and learn, don't you?
Try shopping at these other Sepia Saturday sites.